Northern plays a vital role in the north of England by connecting tens of thousands of people to work, leisure, education and more every day. Arriva Rail North Limited became the new rail operator for Northern on 1 April 2016, marking the start of a nine-year franchise that will transform travel through a £1billion investment in the largest rail network outside London.
The National Rail is often overlooked when it comes to advertising opportunities. As a company who has a large audience, advertising on trains is a great solution to reaching out to a wide range of demographics.
It is a common perception that advertising on the rail is expensive and out of budget for may small businesses but that is incorrect. To get an exact quote for an advertising campaign on Northern trains call 0800 8085 619.
Advertise your business in a huge billboard in a prime location. Target your demographic by placing your advert on a billboard that is on the same route as commuter trains.
There a prime spots in train stations that is perfect to place adverts that will be noted by the majority of train users and commuters.
For example, stairwells and corridors that are used to get from platform to platform are prime locations to get the attention of potential customers.
Every train user at a busy station will need to go through a ticket barrier along their travels.
Make the most of this and place your advert on the actual barrier. This may only be seen for a few seconds but it will be seen by every train user at that station.